Cancer is no laughing matter – but the archaic way we still deal with it is! The C Word looks at the insanity in our approach, and asks the question: With all of the resources and efforts in the war on cancer – why are we still losing? Why are cancer rates skyrocketing? And why the hell are we so resistant to change our mindset in how we approach this deadliest of monsters?! And in asking the question, a band of quirky rebels, led by narrator Morgan Freeman reveal some amazing truths that no one is talking about on a grand scale – until now.

The message is simple, life-changing, radical: we can beat cancer before cancer beats us.

The C Word humorously aims its zoom lens at the multi-level, systematic failings of our society: habits that predispose us to disease, western medicine’s fixation on treatment instead of addressing the root causes of our ailments, and a giant machine in place, aided by the media, that wants to keep the conversation exactly as it is now – a loop fueled by good intentions and LOTS of money, that is resistant to change. The film then turns it’s lens 180 degrees to reveal a new and better way.

Catalytic in its revelations, The C Word is also an indictment of a trillion-dollar processed food industry that thrives while we get sick, leaving us, and especially our underserved communities, undernourished and overweight. The perpetrators of a dangerous economic model that chooses profit over people, and turns our bodies into breeding grounds for disease.

With shades of Food Inc, An Inconvenient Truth, and The Diving Bell and the Butterfly – this film covers a vast and vital territory, and weaves it into one cohesive story. This is not ‘an issue film’ but a powerful work driven by a strong central narrative that will leave audiences forever changed.

At its heart are two powerful, parallel journeys: one from celebrated French neuroscientist and cancer revolutionary Dr. David Servan-Schreiber, the other from The C Word’s own director, Meghan L. O’Hara. After braving the wild trip from diagnosis to wellness, Meghan joins forces with David in a new movement that dares us to stand up and reclaim our health. Employing the ‘Keep it Simple Stupid’ ethos – the new question becomes: if 70% of cancer deaths are preventable … what are we waiting for?