FOR IMMEDIATE RELEASE

CONTACT:
Marty Densch- BIFF Executive Director
608-774-8655, marty@beloitfilmfest.org

Beloit, Wis. — It’s like a scene out of a great movie.

The hero sidles up to the bar at his or her favorite local watering hole and proudly announces, “I’ll have a BIFF PILS please, because I have great taste, in beer and in film.”

In recent years, a number of beer brands have been associated with BIFF and dubbed the “official brew” of the Beloit International Film Festival. This year, however, BIFF has created its very own brew: BIFF PILS. It is available now and throughout the Festival. To keep it pure and fresh, BIFF PILS will only be available where great tap beer is served at numerous local bars and restaurants.

Created by The Wisconsin Brewing Company of Verona, Wis., beer lovers have described it as “an effervescent and flavorful winter brew that is not especially heavy, but boasts a rich taste and a slightly higher alcohol content than a regular beer.” It is the perfect blend to satisfy a wide cross-section of beer drinking palettes of light beer and craft beer drinkers alike.

The special brew was created through the efforts of Wisconsin Brewing’s Mike Everson, Rick Mitchell at Wisconsin Distributors and Jim Agate of The Rock Bar & Grill in Beloit. It was inspired by BIFF board members and connoisseurs Gary Meier and Terry Meyers.

BIFF Executive Director Marty Densch suggests that, when you want to top off your independent film experience with something foamy, just say, “Make mine a BIFF PILS, on tap.”

The Beloit International Film Festival this year marks its 14th season as the region’s major international cultural event. BIFF is sponsored by the Hendricks Family Foundation and Visit Beloit in association with Beloit College. Support for the Festival comes from area businesses and civic organizations, and the Wisconsin Arts Board with funds from the State of Wisconsin and the National Endowment for the Arts. Critical individual support for BIFF is provided through gifts and membership in the BIFF Founders and the Film Society of Beloit.