A great big thank you to my PR mentor, Ron Nief, for that succinct yet plentiful briefing. We are now at the point where we have so much to talk about that we can’t talk about all of it in this limited space. As Ron has done with the opening, I am going to try to stick to the facts and get you back to the business of visiting our website and choosing your wardrobes for the first event of the season, the BIFF2021 Drive-Thru Reveal Party!
Here’s your reminder that on Feb. 9 at 6pm you can jump in your automobile, or jump on your snowmobile, and head to 635 3rd St. in Beloit where you can cruise beneath the dreamy lights of the spine on IronTek drive, pull up in front of the BIFF Box Office, and be awarded a ‘hot off the press’ copy of the BIFF2021 program book, courtesy of the Beloit Daily News. There will be broadcasts on the internet and on the radio, chats with local luminaries, two cents and nonsense from yours truly, and the very first appearance of this year’s Honorary Chair, Snappy D. Turtle of Beloit Snappers fame, taking a victory lap with BIFF before he is put out to stud. Riley Gostisha of Gateway Professional Baseball will be on hand to interpret for the mute mock turtle. Programs will be handed out until 8pm.
And speaking of the program book, I can’t move on to other topics without first tipping the hat to the folks who got the job done again, and under more pressure than ever. As is the case with everything we try to do during this pandemic, our prep schedule got a late start and required an heroic effort from our staff, but especially from our layout designer, Mary Terry of Meridian-Direct in Janesville. For sixteen years Mary and her husband Mark have given their all to help us create a new edition of the most important print item BIFF produces. The patience and craftsmanship that Mary brings to the layout table every year is always way above and beyond the call of duty. And even when we are tardy with much-needed copy, artwork, logos, etc., she takes it all in stride and never lets us see her sweat. Thank you, Mary Terry, for your professionalism, devotion and friendship!
We are a little less than 3 weeks away from our February 19 opening and with so much going on and so many details for you…and me…to keep track of, the best advice I can give you in terms of staying on top of all-things-BIFF is to visit beloitfilmfest.org.
And as we close out another season of fevered preparations leading up to opening day, I want you all to know that this festival has been created anew by a team of talented and passionate men and women who have worked tirelessly for months and months to bring you another installment of our beloved BIFF. We don’t have all of the resources that some of our regional competitors have. Many on our team are working other jobs, running other businesses, or enjoying retirement, but still finding time to provide countless hours of labor to our cause. And under the current pandemic circumstances, they have had to contend with new challenges and reinvent how we put BIFF together in order to meet the needs of local health and wellness protocols, while still giving our audiences a high-quality experience.
BIFF2021 won’t be a whole lot like any BIFF you’ve seen before. But I can assure you that we WILL have amazing films, unique and interesting filmmakers for you to interact with, events and activities that the whole family can enjoy, and a global conduit through which the world will come to Beloit, and Beloit will go out to the world.
Start sharpening up your tech skills, polish up your television and your remotes, stock up on snacks and have your comfy clothes cleaned and pressed. BIFF is coming and it’s gonna be new, different, fun, crazy, puzzling and wonderful…and yours to enjoy
Now go home and get ready to BIFF!
We asked our Beloit College intern, Jimmy Velasco to fill us in on what he’s been doing on his semester break. He told us that he’s been busy watching a wide array of interesting films. Maybe while you wait for BIFF2021 films to become available, and in between your Netflix bingeings, you could take a look at a few of Jimmy’s faves.