Fri Mar 1, 2019 – 2:30 pm | Domenico’s
Sun Mar 3, 2019 – 2:30 pm | Bushel & Peck’s


Celebrating Women in Film | BIFF 2019Directed by Sally Rubin & Ashley York
Feature Documentary
USA | 85 min | 2018

In “hillbilly” directors Sally Rubin and Ashley York show the evolution of the uneducated, promiscuous `hillbilly’ stereotype in film and television, linking it with corporate exploitation of Appalachia’s natural resources and the outcome of the recent presidential election. The film seeks to illuminate the experience of white rural voters and to expand cultural understanding of the region, showcasing the African-American Affrilachian Poets workshop and the Appalachian Media Institute at Appalshop, where queer young adults find community and refuge. “hillbilly” aims to challenge viewers perception of Appalachia and to offer folks within the region a cinematic portrayal of which they can be proud, ultimately creating dialogue between urban and rural America.

Sally Rubin & Ashley York, Directors | HillbillySally Rubin & Ashley York

Sally is a documentary filmmaker and editor who has worked in the field for more than 15 years. Her mother is from Calderwood, Tennessee, a hollow in the Smoky mountains. She grew up visiting Appalachia and has been spending time with family and friends in the region for many years.

Sally has been making documentaries for over twenty years, and has been nominated for an Emmy Award, had her work broadcast nationally on PBS and Independent Lens, and has been funded by the National Endowments for the Humanities and the Arts, the Independent Television Service, and the MacArthur Foundation. Her films have won awards at the Los Angeles Film Festival, DOC NYC, Big Sky, Nashville, and Santa Barbara International Film Festivals.

Ashley is a Kentucky-born mediamaker and film producer who is interested in documentaries, socially conscious media, and emerging modes of storytelling. She has worked on Academy Award® nominated teams and as a producer on projects that have premiered at the Sundance, Berlin, and SXSW film festivals as well as on Oprah Winfrey’s Network, A&E, IFC, HBO, Discovery, and the Sundance Channel.

Hillbilly Movie Poster, Directed by Sally Rubin, Ashley York

Film Information

Directors: Sally Rubin & Ashley York
Country: U.S.A.
Year: 2018
Language:  English
Runtime: 85 min.


Producer: Sally Rubin & Ashley York
Executive Producers: Silas House, David Sutherland, Doug Blush
Editors: Stacy Goldate, Melanie Vi Levy
Co-Producer: Jon Matthews
Story Consultants: Kirby Dick, Robert Bahar, Laurie Coyle

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Principal Cast

BIFF - Beloit International Film Festival
BIFF | Beloit International Film Festival