Adam Foss
Director

Adam Foss grew up in the foothills of the Alberta Rockies where from age 14, he became deeply rooted in mountain bowhunting. His passion for wild places has led him to travel around the globe, pursuing outdoor adventures on six different continents. In addition to being an accomplished bowhunter and ambassador for outdoor brands like Sitka, YETI and Gerber, Foss has developed a career as a professional photographer and filmmaker. For almost a decade he has worked with his wife and producer Frankie Foss making films and content from their Kelowna-based company, Foss Media. The focus of Adam’s work over the years has been to redefine the way we tell stories around hunting, to push the boundaries of the typical hunting narrative into uncharted territory. Trophies are not a gauge of success for Foss. Instead, Adam is focused on the process of the hunt — spending challenging days in the mountains, forming long-lasting friendships, stewarding public lands, and conserving legendary big game species. Serving on multiple conservation boards — including a past position with WSF membership committees — he is currently a founding director of the Rocky Mountain Goat Alliance. Foss aims to protect and promote the hunting heritage, wild animals and wild places and to continue to tell the hunting stories that resonate at the human level for both hunters and non-hunters alike.