Wisconsin Public Television will be all over BIFF this year, and vice versa

A special relationship has been created between BIFF and Wisconsin Public Television that will bring PBS personalities to Beloit during the Beloit International Film Festival, Feb. 25-March 6. The partnership will include promotion of BIFF on PBS as well as programming opportunities focused on BIFF filmmakers.

“This is a great opportunity for PBS to promote its programs with our audiences and to connect with the exciting artists participating in BIFF this year,” notes BIFF Executive Director Greg Gerard. “This will continue and expand upon a great relationship we have had with Wisconsin’s public television station over the years.”

The partnership will include PBS figures who will introduce films during the opening weekend as they capture stories relating to Black, Indigenous and people of color themes.

“PBS will promote BIFF through sponsorship notices created by BIFF’s video partner Peer Canvas on their regional network,” says Gerard. “In the future, we will have the chance to share arts, entertainment and human interest stories from the stateline area.”

This is a confirmation of the efforts that BIFF has made since its inception to offer a diverse program of films and filmmakers. “Film is the medium of our times, and it is critical that we offer themes and perspectives that challenge our comfort zone,” says Gerard. “The diversity of our offerings reflects the diversity of our community and it is what has prompted the interest in BIFF among artists from such varied backgrounds.”